Farewill

Write Your Will Now

How do you sell death?

The TV and social campaign we produced for emergent brand Farewill, utilised our post team to develop a vibrant graphic creative campaign that aimed to disrupt the stagnant will writing service market.

The resulting TV creative involved filming real-life device demonstrations shot on a coloured backdrop and compositing these scenes into graphical sequences that utilised and expanded Farewill’s “hand-drawn” brand imagery.