Total Fitness

Celebrate Every Win

An effective campaign worth celebrating

ABF and BGN Agency Manchester joined forces to spark a creative revolution! Their mission: excite new customers for January 2023 with an epic online advertising campaign. The brainiacs at BGN dreamed up the genius idea of celebrating every gym victory, no matter how small. To bring these micro advert stories to life, the team at ABF got busy crafting compelling animatics and experimenting with audio tracks that would stand out from the noise and powerfully narrate each video piece. Filming on location at a Total Fitness Health Club in Wilmslow the ABF team worked hard to ensure existing gymgoers weren’t disturbed! Mission accomplished – Total Fitness’ Celebrate Every Win hit social media screens from Late December and the campaign will run throughout Jan 2023. 

If you’re interested in Total Fitness and their locations you can find out more at