A guided tour and so much more
After a competitive pitch, ABF were chosen to create the second TV campaign for Virgin Bingo, part of the Virgin Games Group. Shot on location at The Sharp Project in Manchester the TV commercial was created using green screen and placed our characters inside the Virgin Bingo Factory. The magic for the advert was developed and produced in house at ABF Pictures and involved weeks of careful design and planning prior to the shoot.
The green screen footage along with the CGI and animation were then comped together, creating a magical Virgin world, where bingo balls are polished and dreams are made.
On television screens the campaign was a success, driving new players and re-enforcing the brand for existing customers. The advert out performed previous commercials and helped establish Virgin Bingo as one of the big playing bingo brands in the UK market.