ABF were given the opportunity to work with PillTime to develop a UK TV commercial campaign to promote their specialised medical pouch system. ABF’s proven track record and years of experience working in this highly regulated industry made us a good option for a first time on TV brand.

ABF Pictures created a bold and relatable campaign that reflects the simplicity and honesty of the brand’s product offering. PillTime is ultimately; making medication simpler, safer and less daunting for the customer. The creative approach was to reflect this focus on simplicity in the visual and in the light-hearted scripting, which was delivered by relatable performances to reassure and connect with the target market.

Find out more at pilltime.co.uk