All About You

Celebrating everyday life with a song

Pharmacy2U contacted ABF Pictures this year with a brief to build on the successful campaigns we have produced in the past. The company has seen a dramatic uplift in performance and have reaped the benefits of TV advertising to become the UK’s largest online pharmacy. Carrying on from last year’s success, Pharmacy2U aimed to build brand perception and connect with the audience on an emotional as well as practical level.

ABF Pictures met the challenge by developing and producing a brand response commercial on a grander scale than ever before. The commercial was shot over multiple locations with a large ensemble cast and utilises the popular McFly track “All About You” to elucidate the brand message. In this commercial we see Pharmacy2U are all about delivering convenience and industry-leading quality, but above all, Pharmacy2U are All About… You.


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