The perfect prescription for direct response
Pharmacy2U could see that TV worked for them, but felt that previous TV creative was not working hard enough. We were set the challenge to lower their CPA with a concept that reflected their fast-growing brand.
“ABF took our brief and turned it in to a number of really compelling concepts from which we chose the winning ad. Working with them was a great experience all the way through with their team guiding us through the creative and production steps culminating in a fantastic ad which has absolutely landed our message and delivered incredibly compelling results from day 1, exceeding performance expectations.”Chris Wade - Head of Marketing
Pharmacy2U provided a very thorough in-depth brief, but it was really only one page of the brief that stood out for us. That page focussed on the various conditions that regular users to the service suffer from. With a varied target market, we felt we could unify the audience around the ‘conditions’ and create a TV campaign that built a relationship with many repeat prescription users. This concept followed through to social media, websites and beyond.
Along with the TV commercial, we produced a sponsorship campaign for ITV London Weather