Sustainably sourced, ethically produced, excellently advertised.
The emergent bed linen specialists, Linenbundle, asked ABF Pictures to build upon their existing marketing activities on digital platforms by launching the brand’s first national TV campaign. Linenbundle required a creative that highlighted the luxurious quality of their product and also build trust in the brand to help grow their audience.
ABF Pictures successfully developed and shot the luxurious advert on location in Greater Manchester. The styling and messaging served to reflect the brand values of affordable luxury and build brand trust amongst TV viewers that were introduced to Linenbundle for the first time.