The brief was simple, something new for Laithwaite’s Wine that would appeal to a broader audience. We created a concept around the sounds, sights, feelings and occasions associated with wine. Filmed on location in and around Cheshire, we added an extra pop with motion graphics designed by our in-house team.
Some wonderful about us
Rosie Jeans - Campaign ManagerAfter UK success, the same creative was rolled out for the US market. Branding, voice and offer were modified in collaboration with the US team.