Wild

Go Wild

A wonderfully fragrant approach to direct response

Wild are an exciting new deodorant company seeking to rock the boat of the established market by challenging customers to select not only on price but brand ethics. Wild are a passionately green brand that are keen to present their ethical vales but also build a contemporary image that resonates with their younger target audience.

ABF created a bold TV commercial to communicate important brand information about Wild’s environmental consciousness whilst also exhibiting the style and fun at the heart of the brand.