Wild are an exciting new deodorant company seeking to rock the boat of the established market by challenging customers to select not only on price but brand ethics. Wild are a passionately green brand that are keen to present their ethical vales but also build a contemporary image that resonates with their younger target audience.

ABF created a bold TV commercial to communicate important brand information about Wild’s environmental consciousness whilst also exhibiting the style and fun at the heart of the brand.

Find out more at wearewild.com