The Meaning

ABF provide just what the Doctor ordered

On the back of a successful campaign in 2019, Pharmacy2U returned to ABF with a brief for their new TV and social creative. The market has grown and with it an emerging number of competitors, Pharmacy2U were keen to affirm themselves as the first and biggest provider. 


It was also important to position themselves as a service solution to their more vulnerable customers amidst current social distancing measures.


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