In a more brand-focused approach, we created a simple tale as a little girl imagines a baby elephant arriving at her home with the family’s new bathroom. The elephant was created in 3D and composited into the live-action footage by our in house team over a six month period. Starting with a research trip to Chester Zoo and ending with some epic renders, the process was full of great learning for the team. We really pushed the 3D capabilities within the business and achieved something we are all really proud of. 

What was supposed to be a festive short-run ad went on to be used year-round as a core part of soak.com’s activity.