The Elephant in the Room

Shall we put a baby elephant in a bathroom? Why not!

In a more brand-focused approach, we created a simple tale as a little girl imagines a baby elephant arriving at her home with the family’s new bathroom. The elephant was created in 3D and composited into the live-action footage by our in house team over a six month period. Starting with a research trip to Chester Zoo and ending with some epic renders, the process was full of great learning for the team. We really pushed the 3D capabilities within the business and achieved something we are all really proud of. 


What was supposed to be a festive short-run ad went on to be used year-round as a core part of’s activity.

"Working with ABF has been fantastic. They understand our brand and work closely with us to develop our creative further."

Helen Gemmell - CMO