Over 50’s life insurance brand, Zestylife, approached ABF Pictures to produce an effective TV and integrated social campaign to promote Zestylife as a new entrant in the over 50s insurance category. The priority for Zestylife was to secure customer response in a highly competitive market by differentiating themselves with a positive tone, in an industry with a more conservative marketing tradition.

This project was achieved with a large ensemble cast on night and day shoots in multiple locations in Cheshire and Greater Manchester. The resulting commercial secured Zestylife as a dynamic insurance brand for customers who live life to the full.

For more info go to zestylife.com