Make The Switch

ABF Pictures pac-a-punch with Pacamask

Pacamask are an emergent PPE company that provide Face Masks in the B2C sector. Our challenge was to advertise a new brand and relatively new product with a two pronged approach, promoting the importance of wearing a non disposable mask and also positioning Pacamask as a way to make a style statement.


We positioned the creative in the realm of a fashion commercial with a broad appeal to a mass TV market. The creative was filmed, produced and delivered in house and shot in a studio space in Greater Manchester using green screen and backdrops. We also utilised our expert post team to integrate graphic elements that gave the overall creative a vibrant look with cut-through in the usually sedate PPE market.