We successfully secured the opportunity to produce the first ever UK TV campaign for world-leading AR VR Specialists, Immotion. The client required a results focussed creative for the new-to-market product “Let’s Explore Oceans AR/VR educational Toy set”. Immotion were interested in establishing their brand recognition in the UK market as well as introducing the “Let’s Explore Oceans AR/ VR Experience” to the family toy market.

The project was shot on location in Manchester, with the edit and CG effects all produced in house at ABF. The result was a dynamic and engaging TV commercial that finds the balance between explaining the quality of Let’s Explore Oceans as an educational resource whilst also showing the fun that can be had through this unique AR/VR learning experience.

Find out more at letsexplore.com