Heroic financial solutions
We produced the TV commercial and social campaign for affordable loans specialist, Oakam. The campaign promoted their services by focussing on empowering their customer base, who are often overlooked by traditional lenders.
The shoot for the TV and social creative was filmed over various locations in the North West depicting customers achieving their goals in familiar scenarios. The footage was further brought to life by the in-house post production team who tracked and overlayed classic hero imagery, such as flowing capes and hero masks, on to the characters to communicate a relatable but also empowering message to the viewer.
We also produced a series of online ads for use on Facebook, Youtube and beyond.