The IVA specialists NDH Financial wanted a responsive commercial that educated the public about the benefits of IVAs and positioned NDH as a trustworthy brand. ABF Pictures successfully won the pitch to create, produce and distribute the campaign thanks to a unique creative and strong experience working within the highly regulated financial sector.

The finished commercial sees a sea of unanswered phones, all ringing in unison, showing the scale of personal debts in the UK. The clear, engaging script and stand out visuals, supplied by the talented in house post team, provided a bold, responsive commercial for NDH Financial brand. 

Find out more at ndhfinancial.co.uk