Cable.co.uk

Buffer

Say hello to better deals

Cable.co.uk is a broadband comparison site, helping people save hundreds of pounds when they switch and save. Cable approached ABF with one simple brief, to create a stand out ad.

 

We focussed on using silence to disrupt the ad break, mimicking the sense of frustration caused by buffering. The success of the initial test campaign helped to prove to the brand that TV advertising would be an effective tool for customer acquisition.