Memoria Funerals

At Need

Simple effective storytelling

We were lucky enough to work with Memoria on their first TV advertising campaign for their ‘at need’ funeral services. 


We wanted to produce a DRTV creative that would speak directly and emotively with potential customers. To do this we chose to tell a personal story, but to have the story told directly to the viewer. We hoped that using a very direct form of TV advertising we could connect with the audience on a deeper more empathic level. 


The DRTV commercial was shot in one day at a property in south Manchester. It stars Denise Waterman, who truly brought the character to life, with her beautiful and sincere performance. can look after you or your loved ones if you need funeral services at this time.