easyGuide approached ABF in 2022 to develop a stand-out creative campaign to get their new-to-the-market online booking platform noticed. The challenge was to set easyGuide apart with a distinct visual but also deliver a concept that would fit comfortably into the recognisable “easy” family of brands.

The shoot included a green screen shoot in Manchester’s Big Shed studio and live-action scenes, shot on location at Stockport Plaza, to create a vibrant spot that saw the customer exploring a fantastical easyGuide world of experiences.

For more information on easyGuide go to easyguide.co.uk