The highest degree of TV advertising
The TV commercial and social campaign we created for Arden University sought to educate the audience about the benefits of distance learning and to position Arden as an excellent way of gaining a degree.
The client approached ABF Pictures at the beginning of 2020 amidst increasingly strict lockdown measures. The brand understood that the needs of university applicants had changed and knew that it was important to put out an effective TV campaign quickly to position themselves as a solution to the emerging problem. With increasingly difficult circumstances surrounding real life shooting and the need to be on air quickly, ABF were able to develop, produce and distribute an effective DR TV commercial which proved to be highly successful for the University.
In addition to the TV we also produced a trio of radio commercials.