Arden University

Born For This

Born to drive response

A success story of 2020 was ABF Pictures’ partnership with Arden University. ABF provided a hugely successful campaign promoting the distance learning options available at Arden however in light of changing events Arden wanted to refocus the messaging for 2021. Arden wanted to present themselves as a leading provider of skills focussed degrees and widen their appeal for students of all circumstances.

ABF Pictures successfully won the competitive pitch with a disruptive and assured creative that cut through the industry’s standard visual conventions. The campaign, ”Born For This” focussed on the Arden students and their desires rather than outlining the services and facilities. This creative is about ambition and self belief – Arden are positioned as an institution that understands their customer desires.