This year ABF continued to develop creative as part of a longstanding partnership with industry-leading car giveaway providers. BOTB. The brand wanted their new creative to build awareness and introduce new competitions to the consumer.

ABF Pictures provided a two pronged creative strategy both of which utilised the popular brand ambassador Christian Williams. Christian is especially famous amongst the existing audience as the man who personally delivers the good news to lucky BOTB dream car winners every week. The first creative showed Christian present the dream car draw process to camera in the familiar setting of a dream car giveaway on location in Manchester. The second creative called upon the in house Post team to create a complete CG stylised studio complete with luxury cars and a composited Christian Williams.

Find out more at botb.com