Sun-kissed direct response advertising
Following on from a TV test this TV campaign was created to assist in both direct response and brand positioning. The TV advert which was developed along side a move in brand image, website re-skin and a new strategy for MandmDirect.
The TV commercial was filmed on location in and around Faro, Portugal and involved a large team to make it all happen. Shot over 3 days in over 30 degree temperatures it certainly put our ad creation technique to the test. With a cast of 8 and a crew of 15 we set of on a demanding but rewarding schedule which of course ended with a fabulous commercial and a memorable wrap party.
The campaign spun on to a further creative shot in Manchester (factor 50 not required) and a host of paid social videos which ran across YouTube.
The campaign was a success providing the brand with an exciting uplift in both response and recognition.