Big brand wine suppliers on TV for the first time
Virgin approached ABF to develop a DR TV campaign that would introduce their wine delivery service but also sat within the global Virgin brand aesthetic. From our background working with the brand and our knowledge and experience in the sector we were well positioned to develop Virgin Wines’ first TV campaign.
The brand response creative was developed and produced in house and shot on location in Cheshire with an ensemble cast. The final commercial focuses on the customer journey whilst also showcasing the exquisite wine selection being enjoyed by Virgin Wines customers in real life scenarios.