Director’s Blog – Creating a TV double act

April 23

Tom and Jerry, Morecambe and Wise, Laurel and Hardy, Ant and Dec; success often comes in twos. Successful partnerships work because people work better together.


It’s the same with TV advertising.


Having a strong creative agency and exceptional media buyer is a match made in heaven for successful brands. Especially when the two actually work together, understand each other and focus on a united goal. That’s truly when the magic happens on TV.


We’ve been lucky enough to partner with some amazing, insightful, friendly and talented media agencies over the last ten years. Many of which we have bonded with to form beautiful working partnerships that have stood the test of time, and importantly the test of TV.


I believe having a solid collaborative relationship with a media buyer can help creative & production shops provide a better more effective TV experience for our clients. As a results-based agency, we have learnt to listen closely to media buyers, learn from their insight and take advice on suitable approaches. After all, most media buyers have the stats right in front of them.


I think media buyers like working with us because we can provide agility which the traditional creative / production model can’t accommodate. Being a hybrid agency we work on all aspects of creative and the production of ads right through to station distribution. That means fewer cogs and a smoother more cost-effective approach for brands. Media buyers want ads that work and make their clients money, that’s what we want. We are on the same page.


It’s not just traditional spot advertising. Our agility, when it comes to TV sponsorship can save clients a fortune as they are able to pick up late deals offered by stations needing to fill unsold sponsorship. This agility helps media buyers sell on those opportunities for brands at short notice and some of those deals can offer incredible value and the perfect set of eyeballs.


As we move forward as an agency we are always looking to form lasting partnerships with TV media buyers because it’s the proven way of providing exceptional results for our clients.