St.Helier

Zone of Champions

Fruity fun for ITV

We created and produced a Sponsorship campaign for soft drink challenger brand St.Helier, the brand’s aim was to increase brand recall in their key target markets. Our challenge was to communicate the brand and product and find a fun commonality with the TV Show “Zone of Champions.” This was achieved by riffing on common sports phrasing and reappropriating them with preparation of a refreshing glass of St.Helier.

The TV Sponsorship creative was filmed, produced and delivered entirely by in-house art direction and filming talent and shot in a residential location in Greater Manchester. The final stings were successfully scripted, produced, cleared and delivered in a short turn around, the success of this project was due in no small part to our in house talent and the experienced production team who ensured efficient workflows and effective communication between ourselves, the client, the show and the channel throughout the project.