The TV commercial and social campaign that we created for well-loved UK shoe retailer Wynsors, sought to continue their direct response value messaging that had been present in their previous TV campaigns, however, another aim was to develop TV creative that built on the brand’s relationship with their target market. The creative reminded the customer of the great deals to be had at Wynsors but also communicated that Wynsors understand their customers and share their values.
The resulting TV creative was achieved through filming at residential locations with an ensemble cast over multiple shoot days. The resulting creative has the unique ability to showcase the brand, the product and the customer whilst also communicating clearly the value messaging that’s key to the effectiveness of DR advertising in this sector.
We also facilitated the campaign photography. The images were used in shop windows and point of sale across the country.
Find out more at wynsors.com
