The pet insurance brand, Perfect Pet, needed a bold creative that spoke directly to pet owners for their first-time-on-TV campaign.

In collaboration with the brand, ABF arranged an open casting call to all proud pet owners across the UK, to find the perfect pet to feature in the Perfect Pet TV commercial, however, there was one issue…it was impossible to choose!

In the end, there was only one possible solution and that was to fill the spot with as many pet videos as possible and issue an apology!

The finished commercial presented an apology from the brand that admitted that whilst the people at Perfect Pet are excellent pet insurance providers, they are woefully inadequate at deciding what a perfect pet looks like! Sorry!

Find out more at perfectpetinsurance.co.uk