MEL Science

Think Big, Kids

An experiment in TV advertising with predictably good results

The educational activity box specialists, Mel Science selected ABF Pictures to develop and produce a campaign introducing the brand to TV viewers for the first time. The successful creative would showcase the range of experiments available through the monthly subscription service and also promote the idea of bringing families together through education.

The resulting commercial showed the experiments in a fun and dynamic way that appealed to both little kids and big kids alike! We had a blast collaborating with MELScience to create this effervescent commercial that’s sure to get a reaction!