Following a successful 2021 campaign, ABF partnered with financial services provider, Ocean, once more to create and produce a series of commercials advertising the brand’s credit card and loan products. Ocean are a disruptor brand and proud of it, this “disruptive” trait is evident in everything they do, from fonts and colour palettes to tone of voice. Their distinct personality is a unique asset that ABF sought to leverage in the often dry financial sector.

Shot over various locations, the resulting campaign brings the brand’s distinct personality to life. Through fun set pieces, fast cuts and larger-than-life comedy performances, we see hapless customers consider getting a bit of Ocean Confidence before making a decision about their finances.

Find out more at ocean.co.uk