Think Money

Not Just Your Credit Score

Online banking advertising that gives more

The online banking specialists, Think Money, approached ABF Pictures to make a bold creative that delivered the brand promise: financial support for those with a poor credit score. The brief was to develop a DRTV campaign that provided results whilst also considering the brand’s unique identity. This was achieved by hero-ing the customer with a whimsical yet focussed creative.

The final commercial combined a bold studio shoot with punchy graphic sequences, provided by the in-house post team at ABF Pictures, to deliver a clear message with plenty of visual stand out.


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