Think Money

Not Just Your Credit Score

Online banking advertising that gives more

The challenger online banking specialists, Think Money, approached ABF Pictures to make a bold creative that delivered the brand promise, to offer financial support to those with a poor credit score. The brief was to develop a DR TV campaign that provided results whilst also considering the brand’s unique identity this was achieved by hero-ing the customer with a whimsical yet focussed creative.

The final commercial combined a bold studio shoot with minimal set dressing and punchy graphic sequences delivered by the in-house post team at ABF Pictures to deliver a clear message with plenty of visual stand out.


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