Online banking advertising that gives more
The challenger online banking specialists, Think Money, approached ABF Pictures to make a bold creative that delivered the brand promise, to offer financial support to those with a poor credit score. The brief was to develop a DR TV campaign that provided results whilst also considering the brand’s unique identity this was achieved by hero-ing the customer with a whimsical yet focussed creative.
The final commercial combined a bold studio shoot with minimal set dressing and punchy graphic sequences delivered by the in-house post team at ABF Pictures to deliver a clear message with plenty of visual stand out.
For more information about Think Money go to thinkmoney.co.uk