A call to action for men
We were challenged by trailblazing Men’s health brand Numan, to develop and produce creative that spoke differently to the fast growing men’s health market. The creative approach was to introduce the brand and the product offering to the customer with an assured, premium tone that avoided the overtly medical or euphemistic trappings that have defined the market.
The filming for the TV campaign involved a studio shoot, integrated with CG elements and graphical text to create a sleek, aspirational TV commercial with immediate clarity for a brand changing the way we speak about Men’s health concerns.
As this was a new category for TV advertising with no direct precedent, the client wanted to test two creative options. The execution below used live-action to create a different feel.