<p>Life Hack is nothing to do with dystopian futures or Russian cyber-terror – it’s the title of our latest set of ads for Soak.com.</p>
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<p>In these ads, three people tell stories of how their Soak bathroom helps them escape from egg butties, sweaty armpits and smelly commuters. At ABF we life hack by taking a bath in our clothes, each to their own.</p>
<p>If you think RNCM sounds like an educational institution then you’d be right, it is.</p>
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<p>We took our best brass to film some student stories at the Royal National College of Music which was music to their ears. Would rain be a problem? Would snow? Woodwind? Not even slightly, we orchestrated the shoot so well nobody missed a beat and conducted ourselves professionally, striking a chord with the students.</p>
<p>Joining the ABF roster is iMessage Sticker phenomenon Brad Brown (Brad to you) who brings new design / illustration / animation skills to the team and is the brain-child behind Sausages, Eggs and Bacon stickers in the iMessage App Store. What a legend!</p>
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<p>Superstar 3D uber geek Jon Macdonald (JMac to you) has also joined the ABF crew and brings mad Arch Viz skill with him as well as a hunger for chicken and protein pancakes. Check out Jon’s work in some of our Soak Bathroom ads.</p>
<p>It’s not often we get to work with someone famous, so when Georgia Kousoulou (off of TOWIE) agreed to work with celebrity director Matt Barraclough we knew it was going to be something special.</p>
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<p>Having a famous face on set helped Georgia get the most from her performance and has helped make Everything5Pounds a household name.</p>
<p>It’s Easy to lace these news stories with tongue in cheek puns and innuendo but this shoot we did for Go Outdoors deserves a bit more sole with good descriptions to boot.</p>
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<p>We had to pull our sock up and put one foot in front of the other to make sure these videos didn’t (flip) flop. Bringing these products to life in these online videos is what dreams are made of with fun to toe.</p>
<p>…and think of bathrooms</p>
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<p>The days of planning a trip with the family to splash out on a new bathroom are gone, with apps and mobile sites all you need is a few taps and you’ve got yourself…a few taps.</p>
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<p>In this plug for our series of ads for Soak.com we see see how the connections we have on social media can make buying a bathroom a shared experience. If you like it, please shower us with praise.</p>
<p>Os ydych yn byw yng Nghaerfyrddin, yna rydych mewn ar gyfer trin, Dyddiau wedi lansio ei fod yn siop adrannol gyntaf yno ac mae’n llawn o frandiau byddwch yn gwybod a chariad.</p>
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<p>If you live in Carmarthen then you’re in for a treat, Days has launched it’s first department store there and it’s full of brands you’ll know and love.</p>
<p>After seeing success with our Thinking Caps sticker pack for iMessage it didn’t take long for Wigan Warriors, Castleford Tigers and Hull KR to get on board and we quickly had sticker packs created for them.</p>
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<p>The stickers are still performing great with all 3 rugby clubs taking the #1 spot in both the “Top Paid” and “Top Grossing” categories on the front page of the AppStore.</p>
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<p>A high point for us so far was this February when two of our sticker packs (Hull KR and Castleford Tigers) took the top 2 places.</p>
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<p>If you want your brand to dominate the AppStore give us a shout!</p>
<p>When our latest client ‘Choose My Agent’ gave us their brief we thought we’d branch out and go all out(doors) for a shoot in the woods. Our estate agent hunting homesellers decided to leaf the comfort of their home and go looking in nature with their binoculars.</p>
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<p>The ad will be winging it’s way online and we’ll tweet about it too, if anyone asks, a little bird told you.</p>
<p>Once again, schools from around the UK compete in the Danone Nations cup for the chance to play in Paris!</p>
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<p>This year the Nations Cup took place at the ground of Premier League champions Leicester City. Our goal was to net some shots of the kids playing great football from off-side of the pitch. We couldn’t pass on the opportunity to corner football legend John Scales for an interview at half time to hear about how the Nations Cup kicked off. The ABF team were kitted out to tackle any problem and came out winners. Catch the highlights soon on this very website.</p>
<p>Business Development Manager and supermum Nicole Clowes has joined the ABF Pictures team and has hit the ground running.</p>
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<p>In her new role Nicole will show businesses how a journey into the exciting world of TV advertising and online content with ABF can help their brand growth. Exciting stuff, and as if that’s not enough – she’s a talented singer which will be music to your ears.</p>
<p>If you’re looking for interior design ideas and some great furniture to kit out your house then head to Stollers. If you’re after a great ad then come to ABF.</p>
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<p>We didn’t lounge around when we got to Stollers and nobody pulled the rug out from underneath us either, we made sure that the shoot was framed well so the edit is looking great – sofa so good. We can’t chair the latest Stollers ad with you right now but to cushion the blow here’s a photo, trust us – you can’t hold a lamp to it.</p>
<p>Over Christmas we worked with MandM Direct on their digital strategy with a combined TV / Youtube campaign for their Christmas offers. Maintaining a strong targeted TV ad campaign with 5″ Youtube videos worked a treat. They were really happy with the creative and the results – so we were too.</p>
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<p>If you want your budget to work hard, get in touch with us, our door is always open*</p>
<p>(*9am – 17:30pm Monday – Friday excluding national holidays)</p>
<p>Autumn is a great time of year, the leaves change colour, people talk about the weather more and you know that it’s time to refresh your wardrobe!</p>
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<p>MandM Direct had some treats instore for us this Autumn with another exciting fashion shoot, this time around Manchester and Dovestone. The boots were comfortable, the jackets fashionable, the knitwear cosy and jeans are nice!</p>
<p>There aren’t many advertising agencies that can say they have the ability to freeze time and we are definitely one of them. Instead of mannequins, cardboard cutouts or cryogenic freezing we used the age old combination of special effects and a Movi Rig™ to move a camera through a film set which was literally frozen in time.</p>
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<p>Our client, Best of the Best wanted to be exactly that – the best. And that’s why they came to us. When ABF are in the driving seat of any TV ad, you know things are going to move up a gear and you’ll get a great ad to fuel your business growth – and this ad did exactly that…in days.</p>
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<p>We were over the moon to hear BOTB were seeing great results, in pole position just days after going on air.</p>
<p>As you can imagine, filming a white bathroom suite in a white bathroom with shiny fittings can be challenging for any film crew but ABF love a challenge and never throw the towel in. Who would duck that opportunity? You’d have to be quackers!</p>
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<p>Bath Empire asked us to make their bathrooms shine so after a cracking job we showered the crew with praise then plugged for Wet Wet Wet on the stereo for our drive back to Manchester.</p>
<p>There are local shops – great to quickly pop into for the essentials. There are others that are nice enough to browse around for a while…and then there is Boundary Mill – the shop that people plan day trips out to!</p>
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<p>When Boundary Mill asked us to make and ad for their stores we packed our orienteering kit, supplies and kit ready for a shoot of epic proportions. It was a lot to take in, so we were relieved when we discovered jam, scones and sandwiches waiting for us in the restaurant.</p>
<p>There’s nothing quite like the sound of coffee being pushed through your letterbox. And if it’s from Pact Coffee then you know it’ll taste great too.</p>
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<p>Pact asked us to make an ad for their Coffee delivery business that was as cool as their brand. After roasting them for information, we brewed up a great idea that was to everyone’s taste.</p>
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<p>Don’t be a mug, check out our ad for Pact on our work page.</p>
<p>You don’t need to travel the world to find great summer fashion but we thought we’d check anyway. For MandM Direct’s latest ad we braved temperatures almost as hot as the models and spent the week between beautiful locations and bottles of factor 50 in and around beautiful Faro.</p>
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<p>You may be interested to hear that this shoot’s photo competition was as competitive as ever. Our very own Amber Hooker was crowned winner and here is the photo for you to enjoy. If you’d prefer to just see the ad then head on over to the work section.</p>
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<p>After a competitive pitch ABF Pictures have been re-appointed as TV creative & production agency by online fashion retailer Mandm Direct.</p>
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<p>ABF’s Creative Director, Matt Barraclough said “We’re excited to continue our relationship with Mandm Direct. We’ve worked with the brand over the last two years, helping them to test both traditional TV spots and take advantage of TV sponsorship opportunities.”</p>
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<p>The latest commercial created and produced by the Sharp Project based company will be broadcast from 4th June 2015 in a national TV campaign across the UK and Ireland.</p>
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<p>If you think your local takeaway delivers quickly then you’ll be amazed by how fast we can deliver. For our sponsorship stings “MandM Direct sponsors Ant and Dec’s Saturday Night Takeaway” we were given the brief on Tuesday, came up with concepts, shot the stings and delivered them in 2.5 days!!!</p>
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<p>They were then on air for the show’s start on Saturday. Now that’s fast!!</p>